New York Must Increase the Minimum Wage Essay -- Minimum Wage Essays

Living in Bushwick commuting to school four days a week to Coney Island, and going to work four days a week at Rite Aid in Sunnyside, Queens, is more overwhelming than what it sounds. Working overnight from Monday to Friday, earning minimum wage and being taxed on top of that isn’t enough due to prices of gas, food, and necessities sky-rocketing. The job pays $7.25 per hour but I make a $0.75 differential for working the night shift. It’s difficult to be a student and work when you only have yourself as a form of financial support. There are days I don’t sleep and hours before I get a meal, because I get trapped by my living expenses, its long before I am able to splurge on luxuries and wants. Nevertheless, it has become challenging to keep my GPA up and my academic performance to its capability, but there isn’t an alternative. Before the late 1930’s, there was not a federal minimum wage. Minimum wage is the least amount an employer can pay to their employees. The current federal minimum wage is $7.25. In the early 1900’s, during industrialization, employees worked for little up to no money. The working conditions during this era weren’t regulated and there weren’t any labor laws that instated the ethics of working conditions. In New York City, there were just over 500 sweatshop garment factories in where the working conditions were very hazardous and in one case, deadly. On March 25, 1911, 146 garment workers died in a fire. The victims were mostly young immigrant women but among them were also immigrant men and children too. These women and men across New York City had had a protest in 1910 in where they demanded unionized workplaces. Unions helped these workers protect their rights. They deserved the right to have respectab... ... double digit wage and not some dollars and a few cents an hour. Fixing the way financial aid is distributed, the money available, and the cost of college education would be a solution due to the criterion to qualify for full financial aid coverage is ridiculous. I'd first want to start with making public school something more year round. This would eliminate teaching as a "seasonal" job. Requiring more hours in school, less holidays and by focusing on the â€Å"No Child Left Behind† policy, it would benefit students to learn what’s necessary including circumstances where they’d face the real world. It is crucial and necessary in building a better New York so that our fellow New Yorkers do become our future. Pushing them into to succeeding in essential subjects like math and science, it would prepare the future of America for college and not discourage them from career.

Tradegy in Greek Literature :: essays research papers

Tragedy in Greek Literature   Ã‚  Ã‚  Ã‚  Ã‚  When one hears the word tragedy, they might think of someone dying in a car wreck, being killed in a plane crash, or even a massive tsunami that wipes out nations. This type of tragedy is the most common, but when referring to Greek literature, a tragedy is an outstanding piece of drama originating in Ancient Greece. Greek tragedy originated in honor of the god of wine, Dionysus, the patron god of tragedy. The performance took place in an open-air theater. The work tragedy is derived from the word â€Å"tragedia† or â€Å"goat song.† Aristotle said, â€Å"Tragedy is largely based on life’s pity and splendor (Lucas).   Ã‚  Ã‚  Ã‚  Ã‚  Greek tragedy would not be complete with out a tragic hero. Sophocles, the great writer of tragedy, wrote of noble and courageous heroes with specific â€Å"tragic flaws† that lead the hero to his downfall. In Aristotle’s analysis of Greek tragedy he states, â€Å"Greek tragedy has an effect on the audience called â€Å"catharsis,† or purging of the emotions (Mcavoy).† The two specific emotions that Sophocles provokes are pity and fear. Sophocles wrote Antigone with a specific character in mind for this noble hero. Creon fits the image of the hero with the â€Å"tragic flaw.† Creon is significant because he is the king. The hard decisions that Creon is faced with, is what makes him fit Aristotle’s image of a tragic hero. Creon faced decisions that lead to a no-win situation. He believes that Polyneices should not be buried because he was a traitor to his family. This decision affected Antigone greatly, and Creon knew that the decision would be hard on some people. Family and burials are very important in society, and Creon is asking Antigone to not consider them, to only consider that Polyneices was a traitor to his home city. Creon is then faced with the knowledge that Antigone went against his will and law, and buried her brother. Again, Creon is faced with a hard decision. He must choose to kill his own family member and uphold the law, or punish her less severely and show that he is not serious about death as a punishment to his law. Creon doesn’t want to show weakness, even for family, but he doesn’t want to kill Antigone, who is not only his niece and sister, but engaged to his son. The final decision that Creon must make is whether or not to revoke his death sentence on Antigone.

Modernist Style in Joseph Conrads Heart of Darkness :: Heart Darkness essays

Modernist's Experiments in Heart of Darkness In Joseph Conrad's Heart of Darkness, a chaotic form of writing takes place which is characteristic of the Modernist's experiments in their style of literature of stream-of-consciousness. Written before WWI took place, he spoke of a different type of chaos and uncertainty present in the world at this time; the issue of slavery. Heart of Darkness describes a voyage to Africa, common for the British still, despite the horrific treatment which was apparent of colonization. The chaotic, stream-of-consciousness style Conrad took on helped to display the confusion, and made the reader have to interpret for themselves what they thought the writer meant. Conrad experiments with this style, leaving some sentences without ending: "not a sentimental pretense but an idea;†¦something you can set up†¦and offer a sacrifice to†¦." (Conrad, Longman p. 2195), a very choppy form of literature and causes the reader to fill in the holes and interpret themselves, alone. Conrad skips about from talking of the "two women knitted black wool feverishly" at the gate of the city (of hell), to his aunt which he feels women are "out of touch with truth," to how the British are as "weak-eyed devil(s) of a rapacious and pitiless folly" (Conrad, Longman pp. 2198, 2199, & 2202). Conrad's mind moves about as ours d o along a large duration of literary monologue to convey to the reader the author's ideas, as interpreted by the reader. Conrad's narrative frame also continues his experimentation with literary form in Modernist style. Two separate monologues are present throughout Heart of Darkness. The first part starts out with an unnamed narrator aboard the ship Nelly, describing to himself, as well as to the reader, those aboard the ship, particularly Marlow. At first, the narrator is not known for sure to be a character aboard the ship until a few paragraphs later identify him as a person observing the others-"Between us there was, as I have already said," (Conrad, Longman p.

Advertisement Is Manipulation

Advertising: Information or Manipulation? (Argumentative essay) [pic]Advertising is a way of getting a product or an idea to the general public to advertise the positive aspects of it. Advertising is a good way of  persuading  the people to purchase a product or believe in an idea that the advertisement presents. Advertising has many forms. They come in  propaganda or in mass media. (Television commercials) Traditional advertising is meant for  persuasion and is made to give off positive aspects (information) about a object or specifically a product to make them purchase or believe in the ideas that the  advertisement provides.This is not true present day. The present day advertisement evolved and now brainwashes the people to buy or believe in the things in the advertisement. Advertisement is made for persuasion but people have used this tool to actually control the thoughts of many people. For example, subliminal messages are contained in many different advertisements ava ilable today. Subliminal messages are very unethical. These messages are hidden in words or drawings to control the people. Subliminal messaging is one unethical way of advertising.Following ethics decides whether the ad is made for information or manipulation. If the ad contains unethical ways of persuasion then it is made for manipulation. The quote â€Å"if we follow ethics we face negative consequences† explains the ads that are available today. Many companies threw ethics out of the window. following ethics means less sales and less effectiveness. For the huge benefit they crave, they threw ethics and joined the dark side. Now advertisement are  solely  made to persuade people to pay more money than the actual cost of the product or an idea.These ads (most of them today) are mainly legal scams pasted in the window of your nearby super market. Is advertising the definitive way to make us informed in our daily decision making or is it just an exceptionally authoritativ e kind of mass deception that companies use to persuade their consumers and prospects into buying their services or products that they (buyers) do not need? In the global market, consumers have been exposed to ever ever-increasing amounts of advertising message.Consequently, the openings geared towards advertisement by firms have been on the rise to make sure that the buyers get the information. The paper presented here will carefully examine whether advertising is aimed at provision of information to the general   public and passing useful information to the customers or just to manipulate them and lure them into buying. Advertising can be used interchangeably with the word marketing. Talking of marketing draws our minds initially to money, services, goods and more importantly consumers.The role of advertising should be to help the society and the public at large through adequately correctly providing information concerning services and products that are produced. Advertising is a kind of communication that is untended to persuade people; readers, viewers and listeners to take some action. Another definition of advertisement as described by various researchers is; the non- personal communication of information concerning products, ideas or services in a normally persuasive way which is paid for by the sponsors and passed on through various mass media.On the other hand, the term manipulation has a meaning of giving malicious/ false information on a particular issue with an intention of achieving ones objectives. Manipulation basically makes use of lies to bring about benefits. There is a risk here though as if all the companies engage in spreading lies or false information about there products, the consumers will discover the truth and eventually the companies’ integrity in the eyes of the people will be lost, a fact that makes them to be extra smart in their manipulation undertakings.Advertising can be categorized into two throughout this research. O ne category is the innocent way of giving information to customers concerning a given product or service while facing them. There is a second category of that has a manipulative outcome on people. In all circumstances, people exposed to one or another kind of advertisement are driven in to purchasing products purchasing they may not really have needed. This is the image of manipulation in advertisement that makes consumers more commodity fetishists.

Research Proposal on Consumer Decision Analysis Essay

Primary research objective To determine the factors influencing the consumer decision while buying fruit drinks in the age group 17-30 in the city of Pune. Secondary research objective †¢ †¢ †¢ †¢ †¢ †¢ †¢ To determine the product attributes influencing purchase decision of fruit drink brands. To determine the reasons for consuming various fruit drink brands. To determine the most preferred SKU(quantity) in fruit drink category. To determine the most preferred channel in the fruit drink category. Data which research plans to generate Factors influencing the choice of fruit drinks over other beverages. Factors influencing choice of a particular fruit drink brand. Factors influencing the choice of a particular channel in fruit drink category. Value of Information to Management This report aims to generate information on various factors influencing consumer decision while purchasing a fruit drink. Companies can utilise this information for identifying the awareness levels of their respective brands in the fruit drink category. Also companies can evaluate their positioning and promotion strategies based on the factors influencing the choice of a particular fruit drink brand. Companies can also utilise the factors influencing the choice of SKU for managing their portfolio of different SKUs in the fruit drink category. The information on factors influencing the choice of a channel can be used to focus on the growing channels and also in managing existing channels. This report also contains broad based trends on consumer profile, awareness levels, usage patterns and fruit drink category as a whole which can be utilised to make inferences about the future. Research Approach Data collection methods. a) Secondary Research External secondary data has been generated to obtain volume of sales regarding beverage markets, fruit drinks, each of the brands and the positioning of each of the brands. b) Survey Research †¢ †¢ †¢ Data was collected from candidates using questionnaire. The questionnaire was distributed in colleges and people on the street. I distributed the questionnaires outside the shops to gather data from people who had come to visit there. I made an online questionnaire and circulated on the internet and gathered results from those. Measurement Instruments: †¢ The measurement instrument in the questionnaire was a five point Likert scale. †¢ †¢ †¢ Apart from details regarding their choice of drink for refreshment, their frequency of visits and the channels they choose, their spending patterns will also be mapped. The data was extracted and put in MS Excel. All the further analysis was then carried out using SPSS. The measurement was designed to get a fair idea about the various attributes and conducted factorial analysis of the important attributes. Samples The aim was to collect 100 samples for the analysis. The samples should be such that they are consumers of fruit drinks. I also tried to get an adequate ratio of men and women in the samples. The main demographics targeted were the younger age group as they are more health conscious and aware of such health drinks. Also I tried to focus more on the college going crowd and young professionals as they would be more interested in trying out new products and were more conscious. Buyers who have been consuming fruit drinks were better able to answer the questions regarding the influencing factors and the reasons for their consumption and purchase. The samples collected from internet have also been very valuable in the research. Analysis Techniques †¢ †¢ †¢ The analysis techniques used have been on SPSS and the tests were performed to ascertain the factors influencing the consumer decision while buying fruit drinks. Factor analysis was conducted to discern out of the 13 factors mainly which factors influence the buying habits of the consumers. Ultimately I identified 5 factors which mainly have an influence. I also conducted correlation tests to find out the various reasons for purchasing any particular brand of fruit drink. The main limitation is the sampling conducted. It was done in a random manner and no particular technique followed. In the first survey a greater number of college students have been surveyed. The data might not be representative of the entire population. Limitations: †¢ †¢ †¢ Various statistical techniques as learned have been implemented and conclusions as best possible have been drawn making few assumptions as and when required. Since no data was on interval or ratio scale it was not feasible to conduct Regression and ANOVA. Factor Analysis The Perceptual mapping for various factor recognized: Rotated Component Matrix(a) Component health and media convenience product features package design hygiene influence range_flavours 0. 112 -0. 069 0. 847 -0. 056 0. 033 availability 0. 011 0. 001 0. 82 0. 009 0. 042 brandambassador 0. 633 -0. 072 -0. 253 -0. 118 0. 3 visual_packg 0. 084 0. 072 0. 062 -0. 023 0. 872 price -0. 14 0. 003 0. 088 0. 691 0. 438 quantityavailable 0. 108 0. 643 0. 041 -0. 181 0. 06 promotionschemes -0. 08 0. 856 -0. 039 0. 172 -0. 032 packetcleanliness 0. 926 0. 004 0. 152 -0. 013 -0. 014 brandvalue -0. 116 0. 794 -0. 159 0. 125 -0. 028 nutritionvalue 0. 778 -0. 074 -0. 043 0. 067 -0. 088 flavour 0. 147 0. 118 -0. 113 0. 779 -0. 261 adfreq -0. 065 0. 8 0. 052 0. 046 0. 066 expirydate 0. 805 -0. 009 0. 244 0. 04 0. 043 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations. The factors recognized after the factor analysis are as under: Factor 1: Health and Hygiene 1. Packet cleanliness 2. Nutrition Value 3. Expiry Date Factor 2: Media Influence 1. Promotion Schemes 2. Brand Value 3. AD Frequency Factor 3: Convenience 1. Range of flavors 2. Availability Factor 4: Product Features 1. Price 2. Flavor Factor 5: Package Design 1. Visual Packaging Attributes those were not important: 1. Brand Ambassador 2. Quantity Available †¢ The perceptual maps show the mapping of different factors in the minds of the customers and the association between them. The data was reduced from many attributes to 5 factors that have similar attributes. The various factors mapped according to the rotated results of factor analysis. The factors were given names based on the attributes in them. These factors were used to form the factor analysis where two factors were mapped on X and Y axis to know the relation between them. †¢ †¢ The factors help the company to know how the product is currently mapped in the customer’s mind. If a target consumer is focused upon then the factors can be changed and a different map can be formed. The attribute brand ambassador and package sizes available are not a major attribute in any of the factors. This justifies the fact that almost all the major fruit drinks are not endorsed by any of the big brand ambassador barring a few such as minute maid pulpy orange (Nikhil Chinappa ) . Also the variety of the package sizes available is not affecting the consumer decision while making a purchase for fruit drinks. †¢ CrossTabs 1. PURCHASE FREQUENCY VS SKU PREFERRED. Crosstab Count SKU 200 ml purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 25 15 7 11 58 300 ml 2 6 1 1 10 500 ml 5 6 4 5 20 1 litre 2 0 4 6 12 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases a. 19. 117a 20. 380 8. 109 100 df 9 9 1 sided) . 024 . 016 . 004 10 cells (62. 5%) have expected count less than 5. The minimum expected count is 1. 60. Since p value is less than alpha i. e. .05 (95% confidence level), therefore h0 is rejected. This shows that there is high association between purchase frequency and SKU or quantity packs. This is an indication of the fact that people preferring smaller SKUs usually purchase more as compared to others. Thus high association between purchase frequency and SKU (pack sizes ) is established . 2. PURCHASE FREQUENCY VS GENDER purchasefrequency * gender Crosstabulation Count gender male purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 19 18 12 17 66 female 15 9 4 6 34 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 2. 776a 2. 776 2. 387 100 df 3 3 1 sided) . 428 . 427 . 122 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5. 44. Since p value is greater than alpha i. e. o. 05 (95% confidence level), therefore there is no association between purchase frequency and gender. 3. CHOICE OF CHANNEL VS FACTORS AFFECTING CHOICE OF CHANNEL channel * reasonforchannel Crosstabulation Count reasonforchannel Pricing channel Retail store Supermarket Cineplex Restaurants Travel Pan shops Others Total 4 4 1 1 1 0 1 12 Ambience 8 6 0 3 2 2 0 21 Nearness 23 6 0 1 1 0 0 31 Service 0 0 0 1 0 0 0 1 Display 13 6 2 3 1 0 0 25 Reputation 0 1 2 0 0 0 0 3 Occasion 6 0 0 0 0 0 1 7 Total 54 23 5 9 5 2 2 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 68. 211a 50. 165 1. 108 100 df 36 36 1 sided) . 001 . 059 . 293 a. 43 cells (87. 8%) have expected count less than 5. The minimum expected count is . 02. Here p value is less than alpha i. e. 0. 05 (95% confidence level) therefore Ho is rejected. This shows that there is high association between choice of channel and factors affecting the choice of channel. This gives an indication such that those people who consider availability and nearness as their factor affecting the choice of channel might prefer buying fruit drink from retail stores or grocery stores. Thus a high association is established. CROSSTABS OF PURCHASE FREQUENCY VS REASONS FOR HAVING FRUIT DRINKS I conducted crosstabs of purchase frequency with the scores /ranking given by various respondents to the various reasons for drinking fruit drinks such as socialisation, refreshment, enjoyment, mental lift, attitude, basic thirst, taste etc. out of all these crosstabs association was found between two cases. The two cases have been given below: 1. PURCHASE FREQUENCY VS REFRESHMENT purchasefrequency * refreshment Crosstabulation Count refreshment neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 20 18 9 8 55 disagree 7 6 7 12 32 disagree 5 0 0 2 7 agree 2 1 0 1 4 strongly agree 0 2 0 0 2 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 628a 23. 332 . 108 100 df 12 12 1 sided) . 056 . 025 . 742 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95% confidence level) thus there is high association between refreshment purpose and purchase frequency. This might be an indication of the fact that people drinking fruit drinks for refreshment purpose generally buy more as compared to others. PURCHASE FREQUENCY VS BASIC THIRST purchasefrequency * basicthirst Crosstabulation Count basicthirst neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 6 11 3 11 31 disagree 15 6 9 9 39 disagree 7 6 0 2 15 agree 5 4 4 0 13 strongly agree 1 0 0 1 2 Total 34 27 16 23 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 262a 26. 177 4. 223 100 df 12 12 1 sided) . 062 . 010 . 040 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95%) therefore there is high association between purchase frequency and basic thirst /filling purpose. This might be an indication of the fact that people drinking fruit drinks for basic thirst / filling purpose generally buy more as compared to others. Correlation Correlation of the various brands (i. e. Appy, Real, Tropicana etc) was done with various reasons for drinking such as refreshment, enjoyment, vitality, mental lift etc. I tried to identify the various reasons that are correlated with various brands . This activity basically helped us in identifying the perception and connotations of people towards various fruit drink brands. Following are some of the inferences that I established after conducting the correlation analysis. 1. There was a significant correlation between brand Real and the following reasons for drinking : †¢ Health †¢ Enjoyment †¢ Attitude 2. There was a significant correlation between brand Tropicana and the following reasons for drinking : †¢ Health †¢ Enjoyment 3. There was a significant correlation between brand Maaza and the following reasons for drinking : †¢ Attitude 4. There was a no correlation between brand Slice and the various reasons for drinking. 5. There was a significant correlation between brand Appy and the following reasons for drinking : †¢ Socialising 6. There was a significant correlation between brand Frooti and the following reasons for drinking: †¢ Taste †¢ Mental lift 7. There was a significant correlation between brand Mangola and the following reasons for drinking : †¢ Taste †¢ Mental lift 8. There was a significant correlation between brand Pulpy Orange and the following reasons for drinking : †¢ Attitude 9. There was a significant correlation between brand Twister and the following reasons for drinking: †¢ Taste †¢ Mental lift 10. There was a significant correlation between brand Others (ex. Lehberry etc.) and the following reasons for drinking : †¢ Attitude †¢ Basic thirst Conclusion On the basis of the data collected and the tests conducted I have arrived at the following conclusions: With the help of correlation I was able to identify the attributes that consumers associate with the various fruit drinks and which in turn drive their purchase decision for the same. For example Tropicana is associated with health and enjoyment whereas Appy is associated with socialising. These reflect the perceptions of the various fruit drinks in the mind of the consumers. The crosstab between purchase frequency and SKU showed that those purchasing smaller SKU’s purchase more frequently as compared to those who purchased a 500ml or 1litre. On the other hand there is no impact of gender on purchasing frequency for fruit drinks. There is a high association between the channels preferred and the factors affecting these channels. The most important factor came out to be location or nearness of the channel. There is also a high association between purchase frequency and reasons for consuming fruit drinks such as refreshment and fulfilling basic thirst. In factor analysis I found out 5 factors which mainly have an impact on the purchase of a fruit drink. There were two factors which did not have any significant impact. Also, I found out that the most preferred channel for purchase in retail stores. The most preferred SKU is 200ml packs which could be due to convenience. The most preferred drink is Frooti followed by Tropicana and Real. Annexure Perceptual Maps: 1. Health & Hygiene Vs Media Influence 0. 778 health and hygiene -0. 08 0. 926 -0. 116 0. 778 -0. 065 0. 805 media/external influence 0. 856 0. 004 0. 794 -0. 074 0. 8 -0. 009.promotionschemes packetcleanliness brandvalue nutritionvalue adfreq expirydate 2. Health & Hygiene Vs Convenience health and hygiene range_flavours availability packetcleanlines s nutritionvalue expirydate 0. 112 0. 011 0. 926 0. 778 0. 805 convenience 0. 847 0. 82 0. 152 -0. 043 0. 244 3. Health & Hygiene Vs Product Features health and hygiene price packetcleanlines s nutritionvalue flavour expirydate -0. 14 0. 926 0. 778 0. 147 0. 805 product features 0. 691 -0. 013 0. 067 0. 779 0. 04 4. Media Influence Vs Convenience media influence range_flavours availability -0. 069 0. 001 convenience 0. 847 0. 82.promotionschemes brandvalue adfreq 0. 856 0. 794 0. 8 -0. 039 -0. 159 0. 052 5. Media Influence Vs Product Features media influence price promotionscheme s brandvalue flavour adfreq 0. 003 0. 856 0. 794 0. 118 0. 8 product features 0. 691 0. 172 0. 125 0. 779 0. 046 6. Convenience Vs Product Feature convenience range_flavours availability price flavour 0. 847 0. 82 0. 088 -0. 113 product features -0. 056 0. 009 0. 691 0. 779 7. Health & Hygiene Vs Package Design visual_packg packetcleanline ss nutritionvalue expirydate health and package hygiene design 0. 084 0. 872 0. 926 -0. 014 0. 778 0. 805 -0. 088 0. 043 8. Media Influence Vs Package Design media/external package influence design visual_packg 0. 072 0. 872 promotionscheme 0. 856 -0. 032 s brandvalue 0. 794 -0. 028 adfreq 0. 8 0. 066 9. Convenience Vs Package Design range_flavou rs convenience package design 0. 847 0. 033 availability visual_packg 0. 82 0. 062 0. 042 0. 872 10. Product features Vs Package design product features visual_pack g price flavour -0. 023 0. 691 0. 779 package design 0. 872 0. 438 -0. 261 Questionnaire: QUESTIONNAIRE 1. Whom do you buy fruit drinks for? (Tick one) a) Myself b) Family c) Children d) Institutional purposes / social occasions 2. a) b) c) d) 3. a) b) c) d) How often do you have a fruit drink? 1-3 times a week 4-6 times a week More than 6 times a week Rarely (fortnightly ) What quantity do you usually prefer to buy? 200-250 ml (Tetrapak) 300 ml 500 ml bottle 1 litre 4. Through which medium did you come to know about your preferred fruit drink brand? a) Hoardings and banners b) Newspaper and magazines c) TV/radio d) Word of mouth e) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5. Do the following reasons influence your consumption of fruit drinks? Strongly Disagree Neither Agree disagree agree nor REASONS disagree For social occasions / entertainment It acts as a refreshment. Strongly Agree It provides enjoyment It tastes very good It satisfies my basic thirst and is filling I feel a sense of well being after consuming it It gives me vitality and energy It relaxes me mentally It reflects my attitude 6. Rank the following fruit drinks from 1 to 5, with 1 being least preferred and 5 being most preferred: a) Real †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b) Tropicana †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ c) Maaza †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ d) Slice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ e) Appy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ f) Frooti †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ g) Mangola †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ h) Pulpy orange †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i) Twister †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ j) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7. How important are the following factors for purchasing a fruit drink? FACTORS Very less Less No important important Influenc e Important Very Important Flavor No. of flavors Availability and Convenience Price Cleanliness of packet/ not damaged Manufacturing date /expiry date Frequency of advertisement Brand ambassador Nutritional value/ calorie content Brand value /brand name SKUs available Promotion schemes/discounts Visual appeal of packaging 8. Which is your most preferred channel for purchasing a fruit drink? a) Retail store/grocery store b) Supermarket/hypermarket c) Cineplex d) Pan shop/kiosks e) Restaurants f) Travel g) Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9. a) b) c) d) e) f) g) h) Which is the most important characteristic for choosing the channel? Pricing Ambience Location/ nearness Service Display /merchandising Reputation Occasion Others Personal Details 1. Age a) b) c) d) 17-20 21-24 25-28 29 and above 2. Gender: a) Male b) Female 3. Education a) b) c) d) e) High school Undergraduate Graduate Postgraduate Others.

Peter Pan Syndrome Essay

Peter Pan syndrome, is exactly how it sounds. It’s a disorder that is derived from the novel Peter Pan written by J.M. Barrie that defines those who appear as an adult but their actions are quite childlike. The ‘Peter Pans’ of present society â€Å"see the adult world as very problematic and glorify adolescence, which is why they want to stay in that state of privilege†, according to Humbelina Robles Ortega, professor of the Department of Personality, Evaluation and Psychological Treatment of the University of Granada and an expert in emotional disorders. Although it can affect both men and women it is often seen in the male population. The syndrome is developed through environmental factors, and cannot be genetically inherited. â€Å"What causes Peter Pan syndrome?†, you may ask. According to top psychologist, it is do to overprotective parents. What this is exactly is that the parent is so overprotective that it does not allow the child to have their own life experiences to grow up and learn on their own, so the â€Å"child† is in need of constant parenting. Dan Kiley, who defined Peter Pan syndrome in 1983, also suggests behind every â€Å"Peter† there is a â€Å"Wendy†. Thus creating the term â€Å"Wendy syndrome†, which is used for women who shadows their companions as a motherly figure. Women with â€Å"Wendy syndrome† The consistent parenting figure in the person’s life with PPS, Peter Pan syndrome, never gives them a chance to grow up. The typical PPS victim experienced a great deal of permissiveness in his upbringing. This led to a lack of self-discipline, demonstrated by laziness and irresponsibility, along with the inability to learn how to control their emotions. PPS may be diagnosed once the person begins to show symptoms and signs. Certain symptoms are outbursts of emotion, expressing anger to the point of wrath, happiness that turns into extreme panic, frustration that leads to self-pity and/or depression, and they always feel guilty. The use of anger is used to push the person away that is trying to push reality upon them. People diagnosed with this also show difficulty relaxing and can be really undependable considering their childlike characteristics. They are also narcissistic with dependency and manipulation tendencies. Basically, this syndrome characterizes the personality of an immature person and also includes narcissistic behavior. Another serious problem people with Peter Pan syndrome have is developing relationships. Referring back to the person’s relationship with their parents, men often find themselves fixated on their mother. Usually because of their fixation with their mother, this is when they develop feelings of anger and guilt due to their conflicting feelings for their mother. The relationship with the father is at odds since the person diagnosed believe his love and approval is off limits. The hang up on their mother is what will cause difficulty in future relationships. Individuals with this syndrome have a hard time building relationships with peers. As a result they become depressed and feel desperately alone in their attempt to belong. They often don’t fix the problem though because their solution to any problem is to ignore the issue and until it disappears. Most people, especially men, with this diagnosis cannot have a real connection with friends because they believe they can only be bought. When they do get friends, they often ‘drag their feet’ and cause a delay when hanging out because they share characteristics of the condition called narcissistic personality disorder. Males with PPS have trouble keeping a love life as well. They tend to become easily extremely jealous and exhibit violent outbursts. If the woman tries to assert her independence, the male becomes easily provoked to fits of anger. They fear if the woman asserts their independence, then they’ll appear weak and not like a man in front of friends. This often causes the male to refuse to share feelings. This may result to having difficulty expressing love, especially when it comes to being sensitive. Men often pick younger women to have relationships with because that way they don’t have to worry about responsibility such as settling down and having a family. People with the disorder could live a normal life. There is no physical or brain function change for those with this disorder. It may take energy from their partner, but with dedication they could show them having a committed relationship can be worthwhile too. If their partner begins to suffocate them then they’ll scare them off, so it’s better to give them their own space. If it is a man, then make sure they still get their â€Å"man cave†. As long as both partners are understanding of the person’s needs with PPS then it’ll work out. The only thing that could stop them from having a bad life would be the narcissistic characteristics of Peter Pan syndrome. They tend to be absorbed with imaginative comfort in their minds which attracts them to introspection. This leads them to be imprisoned by childhood fantasy, not the realities and difficulties of life that they need to overcome. In an attempt to avoid the realities of life, it could cause them to use prohibited drugs and abuse alcohol in an attempt to escape the obstacles of life. The only major complication of Peter Pan Syndrome for individuals having the disorder is not being able to build strong relationships. However, they remain unsuccessful at facing fears and responsibilities, and may also acquire other psychological disorders. According to research, people having Peter Pan Syndrome have very low self-esteem and are unmotivated leaving them feeling depressed. Individuals having Peter Pan Syndrome do not usually exhibit the self-confidence, motivation and determination that are keys for being successful. Treatment for Peter Pan syndrome is uncertain. Peter Pan syndrome is still unrecognized as a mental disorder by the American Psychiatric Association and WHO, which is why there is no specific treatment. There are therapies such as the wilderness therapy, which covers psychodrama, cognitive behavioral therapy, strength-based therapies, solution-focused therapy, trans-personal counseling, and family therapy. There is other treatment modalities as well, such as: The Healing Sound of Silence, Embracing The Twelve Step Philosophy, and Transforming Into An Effective Adult. The Healing Sound of Silence helps the individual keep away from refocusing their addiction on something else such as: watching TV, computer games, drugs, etc. Instead, they put the focus on themselves and their issues in an attempt to get their life back on track. It allows them to learn the basics on how to face the real problems of life. The Twelve Step Philosophy is a camping therapy. It’s a twelve-step program that helps them recognize the importance of a support system. They learn that every individual has a role and purpose. They also learn self care. The transformation into an effective adult is when the Peter Pan-like person begins taking responsibilities. Even though there is no established cure for the disease, the only time that the person with Peter Pan Syndrome is treated is when the individual shows willingness and awareness of their disorder. Since Peter Pan Syndrome is a disorder caused by factors during childhood, any prevention measures should be directed at parents and their awareness on how to raise a child. Parenting discussions should be organized, especially for teenage parents so they are aware of techniques to teach their children about responsibilities. Also, the environmental factors still need to be considered when raising a child. The right role models should always be around as well for positive influence.

Ten Years from Now Plan

To-Do List What am I/ are we going to become ten years from now? Quite a cliched question indeed, but sometimes thinking about the distant future actually drives hopeful people just like me to continue pushing and thriving despite the hard challenges that come our way. Nevertheless, contemplating on the future doesn’t always come easy since no one really knows if it will ever go the way we think it would. Moreover, I, personally, fear the future in the sense that it bears the inevitable ends, not only for our lives but ends to our dreams, ambitions, careers, and even all of the most mundane or plain psychological sentiments we have (i. . family, friends, acquaintances). However, no one seems to successfully come around and run away from the meditation of what is yet to come in our lives with no limits as to whether we envision it 5 minutes from now or 10 years, or whether we believe it to come as affirmative, serendipitous events or devastating mishaps. As for me, I envision m yself as a happy and most probably, simple individual who has finished most of the plans he has made and set as his life was slowly expended on each day that passed by.These plans would not only involve the actual completion of a series of courses I would really love to graduate from, namely, my current course, Chemistry, then through medicine, and hopefully, psychology. It would also involve having to work in a prime organization which pays relatively huge sums of money for some meager job I have to accomplish (childish really), to travel to Japan and settle for a residence there, to build a hospital or a dance studio, and lastly, to help my family back and give my parents, especially, a peaceful and ‘justified’ retirement.Although I have stated my family last, these plans generally come in an importance based on the convenience of having them completed as soon, simply meaning first come first serve. Those previously stated would actually have to be thought of happenin g, or at least as I hope for, in the more distant future say beyond 9 or even 10 years from now. For sooner, my plans or prospect of the future would be to acquire a decent paying job early as next year while I continue my studies. I would also learn more on spending time to enhance my abilities such as dancing, wherein I truly am looking forward to becoming part of a crew.About 4 to 5 years from now, I also envision myself to become a fully pledged independent citizen of the country, though this may start already as early as next year when I am already turning 18 years of age. Now, I am actually quite focusing on my becoming of age more, because only then will I see (and maybe even actually feel) the paths that will truly be for me and from then purge all of my half-assed plans which I try to pursue but only later realize that I am not truly cut for it.As much as I want to draft completely a strict and effective plan for a future I shall tread with these steps called the present, t he future will remain a mere contemplation of any man living in this very instantaneous moment if all he does is to draft it like this because the future is an ever dynamic entity that lives and breathes out of our own motivations in the instantaneous moments we live on. Well, as hopeful and motivated as my plans sound, I only wish that I will be as aroused later as now so that these and even greater accomplishments can unfold in the near or distant future.And as muddled and unorganized these thoughts of mine may be, which were only forced articulations of what my plans are for the future, I have only three goals for the future and that is to work for it, then to become as happy, satisfied and free as I want, dream, wish, hope, work, and even need to be and also to share as much of what I will have or feel to as many people around me as I can, or plainly, work, achieve, and share. Simple are the goals of a ripening child like me, yet difficult and complicated are the ways to the acq uirement of each desired fruit.