Giant Pandas essays

Giant Pandas essays Giant pandas are very rare. Most people have never seen one even in a zoo.They are in danger of disappearing altogther. There may be only around 1,000 giant pandas left in the world. Giant pandas live in western China. They live high in the mountains in thick bamboo forests. Pandas have disappeared because the bamboo forests have vanished. Some were cut down by humans and some have died off on their own. The Chinesepeople love the pandas andhave set aside large areas for the pandas to live on.No one is allowed to cut downthe foresrts on this land. Bamboo is the most important food. Bamboo is actually a kind of grass, but it can grow as tall as trees, Bamboo stays green and tender all year round even in winter. Pandas like the young leaves but they will eat the thick stalks if they have to. pandas have five fingers on each hand. They also have a thumb on each hand. The thumb is actually a wrist bone that helps them hold stalks of bamboo. A pandas teeth are 7 times larger thenhuman teeth that they need to crush the bamboo stalks. Bamboo is the panda's primary food, but pandas will eat meat, including fish and rats. Pandas eat flowers,too. Like other bears pandas are fond of honey. Giant pandas have very few enemys. Young pandas are sometimes eaten by wild dogs and leopards, but most escape because they are hard to find in their natural habitat. Pandas glide silently through the forest, hidden in the thick bamboo. In snowy conditions they blend into the background which makes them hard to see. Giant pandas are very intelligent. Trainers in zoos have been able to teach them to do many tricks. Giant pandas can do somersaults, ride a bicycle, play catch, toss a basketball through a hoop, and even eat with a knife and fork! Most of the pandas that are in zoos are in China, unless you go to China you probably won't be able to see one at all. But last week 2 pandas were delivered to Washing ...

How will social media change the future of international politics

How will social media change the future of international politics Social media is one of the technological advancements that have made a great contribution to the process of globalization. Social media in this case refers to the likes of Facebook, twitter, LinkedIn, Badoo and many others, with many more being developed on a daily basis. Through this, people are now able to communicate across continents hence increasing the rate at which information is transmitted, though at times it is distorted.Advertising We will write a custom essay sample on How will social media change the future of international politics? specifically for you for only $16.05 $11/page Learn More According to Laurie’s article, How social Media has changed us â€Å"social media has galvanized thousands over politics, create as many industries as it has destroyed, and offered an abundance of visual and audio entertainment† (para. 1). Besides this, social media has also contributed greatly to the development of international politics by incr easing the knowledge of politics in different parts of the world and encouraging more young people to participate in politics. Since the invention of social media, knowledge base especially in relation to international politics has increased. Politics is a topic that interests people from all walks of life since it directly affects the affairs of all nations. This explains why political conflicts usually cause a lot of damage and literally bring all the activities to stop. Social media has led to the development of international politics since it is now possible to know what is happening in other countries within a short period. Since the development of social media, there is nothing like political secrets since they all leak out at one point (Shirkey, 2011). As a result of this, political leaders have to exercise caution in what they do or say as it may be used against them in the international community. This explains the decreasing cases of dictatorial leaderships, with the ones which were there before being overthrown through the intervention of the international community. Besides increasing knowledge, social media also encourages people to participate in politics. Previously, politics was considered to be a thing for the old people but social media has created an interest of the same among young people. It is used as a platform to discuss issues arising in the world of politics.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Laurie supports this by stating that â€Å"a look at twitter’s recent impact on the Iran elections, the Orange revolution in Ukraine, and even the election of Barack Obama brings out the fact that more and more young people are getting involved in politics and developing the feeling that they can make a difference† (para. 9). This explains the rise of young political aspirants who launch their campaigns in the so cial networks and using it as a platform to provide their policies to the supporters. People also use this platform to condemn wrong actions by the political leaders since they know that such information will reach the whole world. As a conclusion it is clear that the social media has played a big role in the development of international politics. More people are able to participate in politics and the media has also turned to this platform as a way of spreading news. Breaking news from one part of the world gets to the other parts in a matter of seconds and this increases the pace of intervention when needed. Before the introduction of social media, many nations especially in the sub-Saharan Africa were under dictatorial leadership and the respective media had been silenced on this. Unlike the other forms of media such as newspapers and televisions, social media can be used by anyone and the person behind the information can remain discrete (Frommer and Ortiz, 2012). This means tha t it has become difficult to control political information leaking out to the international community and so many countries are now being ruled by democracy. From this, social media is credited for the advancements being witnessed in the world of international politics. Frommer, Dan and Ortiz Jen. â€Å"The future of social media is†¦Ã¢â‚¬  Business Insider, 2011. Web.. Laurie Mike. â€Å"How social media has changed us† Mashable social media, 2010. Web..Advertising We will write a custom essay sample on How will social media change the future of international politics? specifically for you for only $16.05 $11/page Learn More Shirkey, Clay. â€Å"Political power of social media† Foreign affairs, 2011. Web.

The 5 most important ideas of politics and US government Essay

The 5 most important ideas of politics and US government - Essay Example An individual has the innate tendency to resist all that obstruct one’s liberty. The connotation of liberty is so vast that it defies definition. Each one sees a new horizon of liberty. For the American people the concept of liberty is supreme as it stands to protect the essential dignity of an individual. Dr. Rabindranath Tagore, the Nobel Prize winning poet, describes the concept of liberty in his beautiful poem â€Å"Where the Mind is Without Fear.† He writes, â€Å" Where the mind is without fear and the head is held high, where knowledge is free, where the world has not been broken up into fragments by narrow domestic walls, where words come out from the depth of truth, where tireless striving stretches its arms towards perfection, where the clear stream of reason has not lost its way, into the dreary desert sand of dead habit, where the mind is led forward by thee into ever-widening thought and action, into that heaven of freedom, my Father, let my country awake. † (Tagore, n. p.) This is fantastic explanation about the concept of liberty. In the context of American history, the concept of liberty has undergone many changes as per the demands of time. Each advocate of liberty takes a different line of argument as to its potency and desires to outsmart the previous definitions. Ernest Hemingway in his Autobiography writes â€Å"[†¦.] the loss of liberty anywhere in the world is a threat to liberty everywhere† (Hemingway†¦).... They are born in poverty. Live in poverty and just walk up to the grave in poverty. The African-Americans(slaves) survived only because they had a chance to work(just one aspect of liberty) though on a meager or no salary. Schumacher, E.F in his book â€Å"Small is Beautiful† writesâ€Å"[†¦]the chances to work is the greatest of all needs, and even poorly paid and relatively unproductive work is better than idleness†( 161).This was the position when the practice of slavery was legal in America. After the abolition of slavery, when African-Americans took to education, they began to comprehend the meaning of liberty. Prior to that, in the land of tyranny how could the African American think of equality? Isaiah Berlin in his book â€Å"Liberty: Incorporating Four Essays on Liberty† writes â€Å"It is interesting, but perhaps irrelevant, historical question at what date, and in what circumstances, the notion of individual liberty in this sense first became exp licit in the West†(p.32, 33).Liberty does not mean people should do what they want to do, but they should do what they are expected to do. Liberty is an individual prerogative subject to the liberty (rights) of others. It is a carefully balanced walk and not a carefree race. It is to act with caution, always minding the fact that rights go with duties and responsibilities. Limited Governance The source of the power for the government is the willingness of the people to make and unmake it. The people cannot dethrone the government in power at will, and yet the people of America are supreme and the government itself is limited to the power given to it by them. The Government of

Do Latino Migrant and seasonal farm workers have a higher risk of Essay

Do Latino Migrant and seasonal farm workers have a higher risk of contracting cancer than other Latinos living in the US - Essay Example In addition, a failure to interpret the potential and cancer causing hazards that often accompanies the farm task could be attributed to the lack of knowledge by the Latinos on such threats. Also, a majority of these immigrant workers are not fluent in English, and it is therefore important that such risks are addressed in Spanish; ads the workers are more conversant in it. This study thus sought to identify the knowledge of the farm workers regarding the cancer properties of the nature of work that they handle, as well as the dangers that they are daily exposed to while mixing, loading and spraying these pesticides. More than two thirds of the respondents were male, and a similar number indicated that they could not leave their current job even in the face of health risks, citing financial constraints. It is paramount therefore that the plight of this minority group be addressed to avert the rising trend in cancer cases among the Latino farm workers, and their children. Almost 88 percent of all the farm workers found in the United States are Latinos. These workers, together with their families face exposures to pesticides on a regular basis, and this exposure has the potential of increasing prostrate cancer, lymphoma, as well as childhood cancers (Zham & Blair 1993). Yet, despite a reveal... ntific community and government officials have to a large extent overlooked the potential impact of a pollution of this kind on the health of these Latinos. Both the federal and state agencies rarely collect the relevant data. In addition, there are few studies that also address the environmental health risks that are capable of affecting the Latino communities (Zham et al, 1997).Majority of the government authorities, farm operators, the farm industry, and the landlords do not also provide the much needed warnings on the environmental health threats in Spanish. Consequently, a lot of the Hispanics are left without the much needed information that would otherwise enable them to evaluate the risks that faces them with regard to the environmental contaminants, be it at their jobs, or in the neighborhoods. In line with these observations then, it is the objective of this research report therefore to help in bridging the information gap, by way of analyzing both the existing data and doc uments on the pollution exposures, and the resulting health consequences ( in particular cancer). Literature review Latinos constitutes the largest minority group living in the United States. By 2002, nearly 40 million Latinos were living in the United States, and this was nearly 13 percent of the entire population of the United States (Variyam & Mishra, 2005). According to a recent study that was commissioned by the California cancer registry, 1,001 farm workers out of 140,000 Latino working in various farms in California were found to have been diagnosed with cancer for the period between 1973 and 1997 (Quandt et al, 2004) in comparison to the general population of the Latinos, those working as farm workers have a higher likelihood of developing stomach cancer by 69 percent, uterine

Social Evils Essay Example for Free

Social Evils Essay Social Evils, as the name suggests means the presence of something or some deeds existing in society which are not acceptable at all. As we know that every society or community across the seven seas has its pros and cons. Therefore, it would be incorrect to perceive that the world is picture perfect. It is a fact Universally acknowledged that no society is free or spared from the presence of Social Evils. These evils manifest themselves in so many ways that a rational human being is perplexed to discover its existence in various forms. Each society comprises of both moral and immoral people. Thereby, we can witness the contamination of the society that vanishes its goodness. It also pertains to the fact that the innocent and moral people are adversely affected as they become the target of suffering and agony. The absence of goodness and nobility in a society gives birth to Social Evils and they pave a way for themselves by overshadowing the minds of people. In the present era, the Social Evils are spreading as fast as fire. It is a renowned phrase that: A filthy fish can contaminate the entire pond. Thus, this proverb aptly suites the modern times. We cannot negate the fact that Social Evils have been present eversince Man has started to exist in groups. Man, who is ironically the higher creation has degenerated himself to such an extent that the entire surrounding in which he lives tends to have a negative impact as well. A man is judged according to his actions. Any conscious person with a sound moral sense is able to notice the vivid deterioration of his or her society. Whether we believe it or not, Social Evils are present around everybody but it is the individuals own choice either to adopt them or to reject and protest against them inorder to create a peaceful and harmonious environment in the society. Each person is nevertheless, aware of the presence of Social Evils and considers them as bad, wrong and unacceptable. Yet, they still follow them despite being conscious of their consequences. However, the question is that what causes their occurance and existence? Social Evils project chaos in the society and so their real causes must be determined.

Case Study Analysis Ryanair The Low Fares Airline Management Essay

Case Study Analysis Ryanair The Low Fares Airline Management Essay The key objective of this report is to critically evaluate the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. This evaluation is done by using a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis. The analysis has been done by using significant theories such as PESTEL analysis, Porters five forces, Strategic group model, key success factors and value chain etc. knowledge on Ryanair. Through the Ryanair environmental analysis unproductive strategic decisions have been identified and finally suggest the recommendations to develop Ryanairs competitive gain in the future. (2.0) Introduction This document is based on the case provided; Ryanair the low-fairs Airline which was written by Eleanor OHiggins, University College Dublin, Republic of Ireland in 2007. Ryanair is Europes first and largest law fares airline which started 1985 by Ryan family. (Ryanair website) Its an Irish airline with head office in Dublin and its biggest operational base at London Stansted Airport in the UK (Ryanair Europes greenest airline n.d).Ryanairs has grown steadily to now in the most environmentally friendly way by investing in the latest aircraft and engine technologies which have reduced fuel burn and CO2 emissions and the implementation of certain operational and commercial decisions. According to the case the report has critically evaluated the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. For this evaluation as a member of the management consulting firm I have provided a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis from this document to the senior management team of Ryanair. The analysis of this report was done with the support of the provided case information, Ryanair website, industry related information from academic books, journals, websites, and other publicly available secondary data sources. (3.0) Overview of Ryanair Ryanair is a global airline which provides scheduled passenger airline services between Ireland and the United Kingdom. Starting in 1985 Ryanair followed the example of Southwest Airlines. It was set up with a share capital of just  £1 and a new staff base of 25. Since 1985 to now it has grown massively into one of the Europes largest low fare carrier. In 1990 the company suffered a  £20 million loss and was forced to completely restructure and a new management team was brought in headed by Michael OLeary who made major changes to the airline. Ryanair restructured itself and became a low-fares, no -frills carrier. After the next few years Ryan air significantly slashed its fares further and managed to open up many new routes. Today, Ryan Air has destinations in 26 countries with 950 routes. Also the headquartered in Dublin, employs about 4,200 people, operates with a fleet size of 120 Boeing 737-800, carries approximately 35 Mio passengers a year and had a turnover of 1,692.5 Mio in 2006 with a net profitability of about 10% (Mayor, 2007). Furthermore revenue has risen from à ¢Ã¢â‚¬Å¡Ã‚ ¬231 million in 1998 to à ¢Ã¢â‚¬Å¡Ã‚ ¬2,714 million in 2008 and net profits have increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬48 million to à ¢Ã¢â‚¬Å¡Ã‚ ¬480 million, over the same period despite the worldwide recession and the high oil prices. (3.1) Vision Ryanairs CEO, Michael OLeary, has a vision of a world where the fare could drop to nothing as local communities would subsidize the airline to bring a steady traffic of business people and tourists to their region. (Ryanair Report, 1997) Mission Statement Ryanair will become Europeà ¢Ã¢â€š ¬Ã‚ ²s most profitable lowest cost airline by rolling out our proven `low-fare-no-frillsà ¢Ã¢â€š ¬Ã‚ ² service in all markets in which we operate, to the benefit of our passengers, people, and shareholders. (Mayor, 2007) Ryanair aims to offer low fares that generate increased passenger traffic with a continuous focus on cost-containment and operating efficiencies. Moreover Ryanair has main objective and other objectives to stay as the favorable and low cost airline in Europe. (Please Refer Appendix 01). Also refer Appendix 02 for financial analysis. (3.3) Critical Issues Though Ryanair has gone quite well all the way to now I have identified below critical problems through out the case. Major critical issues are; Negative public image due to aggressive CEO and unfriendly staff. Immature handling of sensitive issues such as criticizing politicians, disabled passengers Misleading advertisements and messy website. Unreasonable ancillary charges for example wheelchair charges, check in baggage charges, refund handling charges etc. Leadership issues (4.0) Environmental Analysis Environment has a great impact on functioning of any business. Environmental analysis is the process of monitoring the organizational environment to identify both present and future threats and opportunities that may influence the firms ability to reach its goals. (Certo Peter 1991). Its important to a business to adapt to the environment to be successful hence it needs to be analysis both internal and external environment. (4.1) External Environment Analysis Purpose of an external environment analysis is to identify or develop a finite list of opportunities that could benefit a firm and threats that could be avoided. Firms should be able to respond either offensively or defensively to the factors by formulating strategies that take advantage of external opportunities or that minimize the impact of potential threats. The external analysis can be divided into macro environment and industry analyses. (4.1.1) Macro Environment Analysis There are several influences of macro-environment on Ryanair within their operating countries. Political, Economical, Social, Technological, Environmental and Legal factors had created a considerable impact in macro environment on the performance in a company. This is known as PESTEL Analysis. Please Refer Appendix 03 (4.1.2) Industry Analysis Industry can be defined as a group of organization or business unit producing close substitutes (Fletcher 2003). The aim of this analysis is to assess the industry environment and answer the following questions. Whatre the forces within the industry which are determining the profitability of the industry? Howre the forces changing and expected to change overtime? How will those changes affect future profitability? For the analysis of Ryanair industry environment have used porters five forces model and Strategic group. Please refer the Appendix 04 05 (4.2) Internal Environment Analysis An internal analysis should be conducted in-order to identify the strengths and weaknesses of an organization. It also assist the firm to find-out its resources and capabilities in-order to utilize those resources to the best potential. The main objective of internal analysis for this case is to measure the Ryanairs resources in terms of other major competitors such as Easy jet and South West air lines. For the internal analysis have used value chain model and key successes factors. Please Refer Appendix 06. (4.2.1) Key successful Factors Key successful factors are some of the important factors which are necessary in business. It brings a comparative advantage to the business. It is highlighted that low-cost companies concentrate on offering the lowest prices as the first critical success factor. Although Ryanair had encountered different problems especially in line with its cost structures, the company had been able to survive and grow in the marketplace. They have implemented different marketing strategy to make the company survive in the competition and to gain a competitive position in the airline market.   Ryanair has recognised recently as the most punctual airline between Dublin and London and also recognised as the second largest airline in United Kingdom and Europes largest low-fares airline because of the strategy of it. Technology related Expertise in given industry technology Scientific technology expertise in airline industry Making Internet the primary base of distribution and marketing Distribution related Accurate filling of customers orders A strong network of communication via internet Low distribution cost Marketing related Fast, accurate technical assistance Courteous customer service Clever advertising Manufacturing related Access to adequate supplies of skilled labor A strong brand identity among the buyers Low cost marketing and distribution methods Skills related Superior work power talent Ability to develop new products and product improvements. Expertise in technology Organizational capability Superior information system Experiential top management SWOT Analysis The SWOT analysis given below is to help Ryanair to achieve their mission and objectives by capitalizing on opportunities using their strengths and reducing their weaknesses and threats. Strengths Ryanair is the 1st to launch low cost flights in Europe and has continuously maintained the low fare policy. They have a strong brand image and strong bargaining power in airport deals. Aggressive and Innovative leadership (CEO- Mr. Michael OLeary). Larger market share New fleets results in maximum aircraft utilization. Weaknesses Earn publicity through negative press reporting which affect brand image. Very poor customer relations which is damaging to the success. Low level of understanding for employees Misleading advertisements about ticket fares and destinations. In-flight mobile phones and gambling can deter some customers Opportunities Withdrawal of traditional companies from most of the less traffic intense point to point routes using regional airports. Industry growth in European air travel industry Being an fine choice of most of the market due to recession Threats Upper middle class economy travelers may seek greater value proposition than just low fares. Increasing Prices of Oil Markets and fluctuating currency issues Terrorism Impending legislations for environment protection. Recommendation. The whole analysis has summarized both pluses and minuses in the company. Through examining the Treats and weaknesses the following recommendation could be illustrates. Following strategies can be used to decrease the weaknesses and avoid threats of the company and improve its competitive upgrading. Total Quality Management The low cost strategy has hided the quality of the service. To attract and retain the customers Ryanair has to follow an effective total quality management process. Efficient total quality management values could make a great difference in the service quality. It will not only enhance the quality but also it will increase the productivity. Thus effective quality management will make the brand identity stronger and make a more brand loyalty with in customer base. Competitors Competitors like easyJet, Air Berlin, Basic Air are catering to the value market division and have established slots at some main airports and providing basic cost effective services. Later acquiring the Aer Lingus would increase Ryanairs showings in stock market and faster growth in to the value oriented market segments. Therefore Ryanair need to be more concern about the low price strategy. Customer Relationship Management In the service sector what is important is the satisfaction of the customers. Due to poor facilities and ancillary services Ryanair has lost their customer relationship. Therefore, a strong CRM strategy should be implemented to minimize the weaknesses of the company. Apart from the CRM strategies Ryanair could move on to CSR projects to draw the corporate position to the organization. (7.0) Conclusion Ryanair is the most favorable low fare airline in the Europe and with this they have been successful all the way so far. But now I can conclude from the above analysis that Ryanair have to develop a successful strategy not for only winning the low fare strategy but gaining a stable position in the value segment and in new non-European markets. References Barrett, S., (2000), Journal of air transportation of Transport Management Vol.6, pp. 13-27 (Butterworth-Heinemann; Oxford) David, F. R. (2005). Strategic Management (10th Ed.). NJ:Prentice hall Fletcher, J. (2003). Strategic Management à Ã‚ ¨ study guide and plan. Edith Cowan University. Lynch, R. (2003), Corporate Strategy, 3rd ed., Prentice Hall Financial Times Mayer, S. (2007). Ryanair and its low cost flights in Europe. University of the Sunshine Coast Queensland (Business Faculty). Retrieved April 23, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Paul, V. (2007). French Accent Ryanair Slow on Emotion, Retrieved from April 27, 2010, from http://www.brandchannel.com/brand_speak.asp?bs_id=72 Ryanair case study analysis (2009), Retrieved from April 27, 2010, from http://ivythesis.typepad.com/term_paper_topics/2009/04/case-study-analysis-ryanair.html Ryanair and its low cost flights in Europe (2007), Retrieved from April 28, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Ryanair Europes greenest airline. (2006). Retrieved from April 28, 2010, from http://www.ryanair.com/en/about/ryanair-and-the-environment (9.0) APPENDIX Appendix 01 Ryanair main objective is to: Offer the lowest fares at all time on all routes: Ryanair main objective is to establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-fares service. Ryanair other objectives are to; Continue to find ways of reducing costs Though Ryanair has the lowest cost base of any of its competitors Ryanair can continue to lower its cost base as it grows even if at a slower pace. Ryanair 100% online Ryanair expect continuing to use the internet as its primary point of sale and over the next 5 years the aim is to have 100% of bookings via the internet so as to reduce the costly call centers. Increase the Frequency of Existing Routes On the moment Ryanair have an average of 3.88 flights per day per route. This figure, compared to Easyjet and traditional carriers, is very low. It means that Ryanair is losing out on business passengers who need more flexible timetables. If Ryanair can enhance the frequency on some of their routes they possibly will effectively steal some of the passengers from the traditional carriers thus increasing market share. Open New Routes in Europe There are many possible routes still un-served by low-cost carriers. Ryanair can also open routes where the competition is a more expensive for traditional carrier while attracting customers with the cheaper, no-frills option. Develop Its Smaller Continental Operating Bases Ryanair must look to other operating bases to expand their network. Although there is not the same demand outside there is still sufficient demand to make a considerable profit. Source: http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkcd=1HYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkhl =enHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkct=clnkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkgl=lk) Appendix 02 Financial Analysis Appendix 03 PESTEL ANALYSIS Political In political factor focused on Government stability, Taxation policy, foreign trade regulations and Social welfare policies but in the Ryanair case according to the provided information affected to; Increase of route charge by the government In 2006, airport and handling charges increased by 21%, slower than the growth in passenger numbers, reflecting a net reduction in costs from deals at new airports and bases despite increased costs at certain existing airports such as Stansted. Increase in trade union pressure Some of the countries in Europe have formed a trade-union among each others and due to this it gives the pressure for Ryanair to do business in these countries. Furthermore the Europe Union (EU) has expanded in the past few years and it is a big factor that affects the direction and strategy planning for Ryanair. Government passed The law for carbon emission to aviation industry to compensate further taxes Ryanair replaced its fleet of old aircraft with new more environmental friendly aircraft. The newer aircraft produced 50% less emissions, 45%less fuel burn and 45% lower noise emissions per seat. UK government put on compulsory security measures and restrictions due to terrorism attacks on airlines in August 2006, UK authorities imposed severe security measures at all airports in the face of an alleged imminent terrorist plot to attack up to 10 aircraft on transatlantic routes. Economical According to the Fletcher, 2003; The health of a nations economy affects the performance of individual firms and industries. The economic environment refers to the nature and direction of the economy in which a firm competes or may compete (Fletcher, 2003, M.3, P. 4) Economical Analysis consists of GDP, Price fluctuations, unemployment trends, depreciation of U.S dollars, interest rates and economies of scale etc. In Ryanair case they have affected by; High price ceiling of petroleum products and fuels From 2005 fuel prices are increased and Ryanairs fuel costs represented 35% of operating costs in 2006 compared with 27% the year before. Energy and fuel costs are cause of uncertainty Also jet fuel cost fluctuations are unpredictable and not controllable. Social The socio-cultural environment represents the set of values, ideals and other characteristics that distinguish members of one group from those of another according to the Fletcher, 2003, M. 3, P. 3). Organizations need to be aware of these factors because they can straightly affect the way the organizations manage the operations, more importantly human resources and marketing. Change in the mode of travelling due to the terrorist attacks Because of the terrorists attacks there was a treat that passengers would choose other forms of transport such as trains rather than facing to the inconvenience and expense of checking in luggage and extra time spent in airport security queues. Increase in travelling life style and flying patterns. Technology Many new advances in technologies can affect the way businesses are competing. Technological developments represent a real opportunity for the skillful people who can understand and apply them appropriately. It also helpful to reduce its costs effectively and furthermore can maintain good relationship with customers. Technological analysis consists of new communication technologies, product innovations, new product development and application of knowledge etc. Related to the Ryanair occurred; Technological expansion Ryanair has introduced new technological environmental friendly airlines in order to make profits High fuel efficiency, less noise pollution and lessening of carbon pollution using Boeing 737 planes Ryanair tries to reduce pollution. Web sales/services Ryanair tries completely to do online check-in in the future. Environment This consists of changes in environment that can impact on industries such as tourism and farming etc. nowadays more and more people are concerned about global warming and green house gas effects. According to the case Ryanair affect environment by; Contributing Global warming though Ryanair contribute to the global warming up to some certain they have introduced new aircrafts that reduce fuel burn in 45%. Noise level controls Also they have lower the noise emission in 45% in their new aircrafts. Legal Legal analysis consists of competition law, health and safety, employment law and product safety. As in the case Ryanair affected by; Allegations of misleading advertisement Ryanair accused it of misleading passengers on its website by exaggerating the prices of its competitors in making comparisons. Safety measures; pilots and passengers In July 2006 the Irish high court found out that Ryanair had bullied pilots and forced them to agree to a new contract, pilots had to pay à ¢Ã¢â‚¬Å¡Ã‚ ¬ 15000 for retraining on a new aircraft if they left the airline. In 2006 pilots of Ryanair lodged a pay claim stating that there is significant difference in take home pay between Ryanair and Aer Lingus pilots it also claimed that training pilots were working for nothing. Also the case says Ryanair has charged more money for the insurance than its actual amount. Appendix 04 Porters Five Forces Model. This five forces model is developed by Michael Porter and it described five forces which are Bargaining power of Suppliers, Bargaining power of customers, New entrants, Threat of Substitutes and Competitive Rivalry. These forces have analyzed below according to the Ryanair. Source: http://notesdesk.com/wp-content/uploads/2009/04/porters-five-forces-model.jpg Bargaining Power of Suppliers Aircraft Suppliers Boeing is Ryanairs main supplier. There are only 2 possible suppliers of planes. They are Boeing and Airbus. Fuel Suppliers Price of aviation fuel is straightly related to the cost of oil (Ryanair controls these through hedging Regional and Bigger Airports Regional Airports have little bargaining power as they are heavily dependent on one Airline. Bigger airports, where Ryanairs competitors operate, have greater bargaining power. Ryanairs policy is to try and avoid these airports. Bargaining Power of Customers Low price Customers are price sensitive and they know about the low cost of supplying the service from Ryanair. Distribution power of travel agents was decreasing as prospects used to book tickets from internet or through direct booking. So it was a threat to travel agents, so they employed to offer complete travel solutions to customers. Direct bookings on the Ryanair website has meant that there have been savings in the region of 42.6% in marketing and distribution costs. New Entrants Some barriers to entry there are some regulations when entering to the European countries. High capital investment at the beginning of the new airlines need big financials otherwise there is a threat of losing money. Restricted slot availability makes it more difficult to find suitable airports European countries have many landing slots that were reserved or used by national carriers. Also for new entrants have a need for low cost bases. Threat of Substitutes Other modes of transport the treat of substitutes to the airline industry comes in three main forms. These are road, rail and boat service. Of these, rail would seem to suggest the maximum threat because, certainly around Europe, it offers a brilliant continental service around the main cities that Ryanair fly to. No switching costs for the customer there is no switching cost when changing the traveling mode and there is no close relationship between customers. Competitive Rivalry Most cost advantages can be copied immediately However if any company does choose to race on the same basis as Ryanair there will be heavy pressure on prices, margins and hence on profitability Low frills and low price Ryanair has a benefit over other airlines because their policy of bundling low frills and low prices together means that they are competing for the more price responsive customer. Appendix 05 Strategic Group Model Strategic group is a group of firms in an industry following the same or a similar strategy along the same strategic dimensions. (Fletcher 2003) It consists of competitors competes with similar strategic dimensions such as product, quality, target market, geographical area. Firms are competing directly with the aligned strategic groups as they hold same strategic scope. (Porter 1980) The below graph represent the strategic group analysis for the airline industry. The grouping has been done accordance to the dimensions of quality and price. 1st strategic group This is the basic strategic dimensions of this strategic group and Ryanair provides low cost fares with no frills. Ryanairs major competitor in this strategic group is Easy jet as they contain a similar resource promise in the industry. 2nd strategic group These companies targets the middle class hence they offer fares for a moderate cost and the service contain reasonable quality. The major players in this strategic group are Ethihad, Thai, Qatar and Kuwait air ways. 3rd strategic group: Emirates, British airways and Singapore airways generally targets the high end people. They provide a luxuries service with a high pricing system. According to the Strategic group Model Identifying Strategic group layers would enhance the understanding about the direct competitors, Different bases of competitive rivalry within the strategic group and also the threats and opportunities could be examined very clearly as it narrow downs the major players in the same category.

The Wizard Who Flew Through Biology

___24. In which population is the frequency of the allele for brown feathers highest? a. A b. B c. C d. D e. E ____25. In which population would it be least likely that an accident would significantly alter the frequency of the brown allele? a. A b. B c. C d. D e. E ____26. The probability of a mutation at a particular gene locus is ____, and the probability of a mutation in the genome of a particular individual is ____. a. high; low b. low; high c. low; low d. high; high e. moderate; moderate ____27. Which factor is the most important in producing the variability that occurs in each generation of humans? a. mutation b. sexual recombination c. genetic drift d. nonrandom mating e. natural selection ____28. In a large, sexually reproducing population, the frequency of an allele changes from 0. 6 to 0. 2. From this change, one can most logically assume that, in this environment, a. the allele is neutral. b. the allele mutates readily. c. random processes have changed allelic frequencies. d. there is no sexual selection. e. the allele reduces fitness. ____29. You are maintaining a small population of fruit flies in the laboratory by transferring the flies to a new culture bottle after each generation. After several generations, you notice that the viability of the flies has decreased greatly. Recognizing that small population size is likely to be linked to decreased viability, the best way to reverse this trend is to a. cross your flies with flies from another lab. b. reduce the number of flies that you transfer at each generation. c. transfer only the largest flies. d. change the temperature at which you rear the flies. e. hock the flies with a brief treatment of heat or cold to make them more hardy. ____30. If the frequency of a particular allele that is present in a small, isolated population of alpine plants should change due to a landslide that leaves an even smaller remnant of surviving plants, then what has occurred? a. a bottleneck b. genetic drift c. microevolution d. A and B only e. A, B, and C ____31. Through time, the movement of people on Earth has steadily increased. This has altered the course of human evolution by increasing a. nonrandom reproduction. b. geographic isolation. c. enetic drift. d. mutations. e. gene flow. ____32. Gene flow is a concept best used to describe an exchange between a. species. b. males and females. c. populations. d. individuals. e. chromosomes. Use the information below to answer the following questions. In the year 2500, five male space colonists and five female space colonists (all unrelated to each other) settle on an uninhabited Earthlike planet in the Andromeda galaxy. The colonists and their offspring randomly mate for generations. All ten of the original colonists had free earlobes, and two were heterozygous for that trait. The allele for free earlobes is dominant to the allele for attached earlobes. ____33. If four of the original colonists died before they produced offspring, the ratios of genotypes could be quite different in the subsequent generations. This is an example of a. diploidy. b. gene flow. c. genetic drift. d. disruptive selection. e. stabilizing selection. ____34. The higher the proportion of loci that are â€Å"fixed† in a population, the lower is that population's a. nucleotide variability. b. genetic polymorphism. c. average heterozygosity. d. A, B, and C e. A and B only Choose among these options to answer the following questions. Each option may be used once, more than once, or not at all. A. random selection B. directional selection C. stabilizing selection D. disruptive selection E. sexual selection ____35. A certain species of land snail exists as either a cream color or a solid brown color. Intermediate individuals are relatively rare. a. A b. B c. C d. D e. E ____36. Pathogenic bacteria found in many hospitals are antibiotic resistant. a. A b. B c. C d. D e. E ____37. Heterozygote advantage should be most closely linked to which of the following? . sexual selection b. stabilizing selection c. random selection d. directional selection e. disruptive selection In a very large population, a quantitative trait has the following distribution pattern: ____38. If the curve shifts to the left or to the right, there is no gene flow, and the population size consequently increases over successive generations, then which of these is (are) probably occurrin g? 1. immigration or emigration 2. directional selection 3. adaptation 4. genetic drift 5. disruptive selection a. 1 only b. 4 only c. 2 and 3 d. 4 and 5 e. 1, 2, and 3 ____39. Male satin bowerbirds adorn structures that they build, called â€Å"bowers,† with parrot feathers, flowers, and other bizarre ornaments in order to attract females. Females inspect the bowers and, if suitably impressed, allow males to mate with them, after which they go off to nest by themselves. The evolution of this behavior is best described as due to a. survival of the fittest. b. artificial selection. c. sexual selection. d. natural selection. e. disruptive selection. ____40. In many animal species, mature males are much larger than mature females. This size difference can be attributed to a. ale hormones having a more positive effect on body size than female hormones do. b. the operation of intrasexual selection. c. females preferentially selecting larger males as mates. d. A and B only e. A, B, and C ____41. Adult male vervet monkeys have red penises and blue scrotums. Males use their colorful genitalia in dominance displays wherein they compete with each other for acc ess to females. The coloration of the male genitalia is best explained as the result of ____, and specifically of ____. a. natural selection; stabilizing selection b. disruptive selection; intrasexual selection . sexual selection; intrasexual selection d. natural selection; intersexual selection e. sexual selection; disruptive selection ____42. When imbalances occur in the sex ratio of sexual species that have two sexes (i. e. , other than a 50:50 ratio), the members of the minority sex often receive a greater proportion of care and resources from parents than do the offspring of the majority sex. This is most clearly an example of a. sexual selection. b. disruptive selection. c. balancing selection. d. stabilizing selection. e. frequency-dependent selection. ____43. Which of the following statements about species, as defined by the biological species concept, is (are) correct? I. Biological species are defined by reproductive isolation. II. Biological species are the model used for grouping extinct forms of life. III. The biological species is the largest unit of population in which successful reproduction is possible. a. I only b. II only c. I and III d. II and III e. I, II, and III ____44. Which of the following is not considered an intrinsic isolating mechanism? a. sterile offspring b. ecological isolation c. geographic isolation . gametic incompatibility e. timing of courtship display ____45. Dog breeders maintain the purity of breeds by keeping dogs of different breeds apart when they are fertile. This kind of isolation is most similar to which of the following reproductive isolating mechanisms? a. reduced hybrid fertility b. hybrid breakdown c. mechanical isolation d. habitat isolation e. gametic isolation ____46. Two species of frogs belo nging to the same genus occasionally mate, but the offspring do not complete development. What is the mechanism for keeping the two frog species separate? a. he postzygotic barrier called hybrid inviability b. the postzygotic barrier called hybrid breakdown c. the prezygotic barrier called hybrid sterility d. gametic isolation e. adaptation ____47. A defining characteristic of allopatric speciation is a. the appearance of new species in the midst of old ones. b. asexually reproducing populations. c. geographic isolation. d. artificial selection. e. large populations. ____48. According to the concept of punctuated equilibrium, the â€Å"sudden† appearance of a new species in the fossil record means that a. the species is now extinct. b. peciation occurred instantaneously. c. speciation occurred in one generation. d. speciation occurred rapidly in geologic time. e. the species will consequently have a relatively short existence, compared with other species. ____49. Which of the following would be a position held by an adherent of the punctuated equilibrium theory? a. A new species forms most of its unique features as it comes into existence and then changes little for the duration of its existence. b. One should expect to find many transitional fossils left by organisms in the process of forming new species. . Given enough time, most existing species will gradually evolve into new species. d. Natural selection is unimportant as a mechanism of evolution. e. Most speciation is anagenetic. ____50. Which of the following statements about speciation is correct? a. The goal of natural selection is speciation. b. When reunited, two allopatric populations will not interbreed. c. Natural selection chooses the reproductive barriers for populations. d. Prezygotic reproductive barriers usually evolve before postzygotic barriers. e. Speciation is included within the concept of macroevolution.